The DirectLaw Story
About DirectLaw: Redefining How Lawyers Connect with Clients Online
At DirectLaw, we started with the belief that solo and small law firms deserve technology that empowers them to serve clients online with confidence and clarity. Our mission is to help legal professionals build powerful online brands and deliver meaningful legal services in a digital-first world.
Why We Exist
Back in 2010, the internet was reshaping how people interact with almost every service. Consumers booked travel, did their banking and even interacted with their medical professionals online. Yet law firms lagged behind. Traditional practice tools focused on back-office tasks, but few solutions helped lawyers connect directly with clients online. Clients sought alternative solutions online such as non-lawyer document preparers. We saw the need to enable legal professionals to meet the needs of an online generation of consumers. So we got to work.
DirectLaw was born as a subsidiary of SmartLegalForms, Inc., a company with deep roots in legal information and consumer-oriented legal technology. With decades of experience creating legal content, automated forms, and tools that simplify complex legal processes, our team saw an opportunity to transform how legal services are delivered and accessed.
So Then We Built It.
We created the DirectLaw Virtual Law Firm Platform: a client-facing suite of tools that adds a fully interactive online practice presence to any law firm website. Our focus wasn’t on internal office efficiency alone; it was on giving lawyers the technology to engage clients, deliver services, and grow revenue online.
Today, attorneys using DirectLaw can:
- Offer a secure, online portal where clients can interact and collaborate
- Deliver legal services and documents via the web
- Enhance their online visibility and client acquisition
- Build new revenue streams through modern, web-based delivery models
What Makes Us Different
There are plenty of tools that help with internal firm workflow: timekeeping, billing, calendaring, and case files. But DirectLaw is focused on the client experience. Our platform is designed to help law firms show up where clients are, online, and create real value through digital engagement.
Whether it’s automated document generation or a branded client portal, our technology gives lawyers the tools to lead in a rapidly evolving legal marketplace.
Our Culture & Commitment
Innovation, creativity, and collaboration aren’t just buzzwords. They guide how we work. We operate in a dynamic, mostly virtual environment that encourages contribution and ingenuity. People who join DirectLaw find a culture that values making a difference for both lawyers and the clients they serve.
We’re still growing: agile enough to care about each individual, experienced enough to partner with leading organizations, and proud of the low turnover that reflects how much people enjoy working here.
Looking Ahead
We’re driven by a simple idea: the law should be accessible to everyone, and lawyers should have the tools to deliver it online with confidence. DirectLaw continues to push the boundaries of legal technology so that firms can thrive in a digital era.
Let’s build your online legal presence together.