The DirectLaw Story

Helping Lawyers Connect with Clients Online

At DirectLaw, we started with the belief that solo and small law firms deserve technology that empowers them to serve clients online. Our mission is to help legal professionals build a powerful online presence and deliver helpful legal services in a digital world.

Why We Exist

Back in 2010, the internet was reshaping how people interact with almost every service. Consumers booked travel, did their banking, and even interacted with their medical professionals online. Yet law firms lagged behind. Traditional practice tools focused on back-office tasks, but few solutions helped lawyers connect directly with clients online. Clients sought alternative solutions online, such as non-lawyer document preparers. We saw the need to enable legal professionals to meet the needs of an online generation of consumers. So we got to work.

DirectLaw was born as a subsidiary of SmartLegalForms, Inc., a company with deep roots in legal information and consumer-oriented legal technology. With decades of experience creating legal content, automated forms, and tools that simplify complex legal processes, our team saw an opportunity to transform how legal services are delivered.

So Then We Built It.

We created the DirectLaw Virtual Law Firm Platform: a client-facing suite of tools that adds a fully interactive online practice presence to any law firm website. Our focus wasn’t on internal office efficiency alone; it was on giving lawyers the technology to engage clients, deliver services, and grow revenue online.

Today, attorneys using DirectLaw can:

• Offer a secure online portal where clients can communicate, pay bills, and share files
• Deliver legal services and documents via the web
• Enhance their online visibility and client acquisition
• Build new revenue streams through modern, web-based delivery models

What Makes Us Different

There are plenty of tools that help with internal firm workflow: timekeeping, billing, calendaring, and case files. But DirectLaw is focused on the client experience. We designed the DirectLaw platform to help law firms show up where clients are, online, and create real value through digital engagement.

Whether it’s automated document generation or a branded client portal, our technology gives lawyers the tools to lead in a rapidly evolving legal marketplace.

Our Culture & Commitment

Innovation, creativity, and collaboration aren’t just buzzwords. They guide how we work. We operate in a dynamic, mostly virtual environment that encourages contribution and ingenuity. People who join DirectLaw find a culture that values making a difference for both lawyers and the clients they serve.

We’re still growing: agile enough to care about each individual, experienced enough to partner with leading organizations, and proud of our low turnover, which reflects how much people enjoy working here.

Looking Ahead

We’re driven by a simple idea: the law should be accessible to everyone, and lawyers should have the tools to deliver it online with confidence. 

Let’s build your online legal presence together.